Star Wars mania spreads to subway MRT trains in Singapore



SINGAPORE — Get ready to feel the Force on your morning commute.


Public transport operator SMRT started its Star Wars concept trains moving on Tuesday. Fan of the intergalactic series or not, it’s impossible not to notice the promotional artwork for the movie franchise within the trains’ interiors, which are decked out with Star Wars posters on its walls and floor.


SMRT tied up with Disney for the project, and the trains will travel along the North-South and East-West lines, and will include several SMRT bus routes along the city centre, as well. Just in time for the much-awaited new Star Wars release, The Force Awakens, on Wednesday midnight local time. Read more…

More about Marketing, Movies, Disney, Promotions, and Singapore


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