One of the little known stories about my previous book, What’s the Future of Business: Changing the way businesses create experiences, is that I wrote and published it after I had started my latest book, X: The Experience when business meets design. While it stands on its own, WTF is technically a companion book to X and can be read as a part 2 of sorts.
One of the lesser known facts about WTF, is that it wasn’t even on my docket. Somewhere during the initial development for X, my publisher suggested that I create a short ebook to better bridge for readers the connection between The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution and X. They felt, rightly so, that the concepts were too far apart and that I might lose or confuse the community with such a great leap between the two. I felt that if we’re going to build a bridge, we should go all out and develop an entire book to prove out some interesting design concepts.
A bit more on the backstory…
My grand vision for X though, for those who have actually held it, was to design a digital experience on paper. I wanted to re-imagine the book for the 21st Century using high school text books as my inspiration. Some of the early design concepts for X went into WTF development and were brought to life by the brilliant creative team at Mekanism. X pushed the concepts further but we merely scratched the surface.
An Intern’s Review of WTF
Over the last few years, I’ve watched with great interest reader reactions to WTF. Of course I was curious about the impact of the design. But more so, I had hoped that the content really helped people change their businesses to more effectively compete through experience design.
One such review I followed turned out to be an interesting series written by Angela Lamar, an intern at Glow. For months, Angela dissected each chapter to share her insights and reactions. I found it fascinating and I wanted to share it with you here. I also wanted to say thank you to Angela for the stellar posts and also Glow for giving her the time to do so.
If you haven’t read WTF or X yet, please give them a try!
What’s the Future of Business
Chapter 0: Total Recall
Chapter 1: How to Survive Digital Darwinism
Chapter 2: The Journey of Business Transformation
Chapter 3: Meet the New Generation of Customers…Generation C
Chapter 4: The New Customer Hierarchy
Chapter 5: The Dim Light at the End of the Funnel
Chapter 6: The Moments of Truth
Chapter 7: The Ultimate Moment of Truth
Chapter 8: Opening A Window Into New Consumerism
Chapter 9: The Dynamic Customer Journey
Chapter 10: Inside the Ellipse: Embarking on the Dynamic Customer Journey
Chapter 11: Improving the UMOT to optimize the ZMOT
Chapter 12: The Six Pillars of Social Commerce – Understanding the Psychology of Engagement
Chapter 13: The Importance of Brand in an Era of Digital Darwinism
Chapter 14: Why User Experience is Critical to Customer Relationships
Chapter 15: Innovate or Die
Chapter 16: The Dilemma’s Innovator
Chapter 17: The Hero’s Journey
Connect with Brian!
Experience is everything…read my new book, X!
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