An Intern’s Review of WTF: What’s the Future of Business



One of the little known stories about my previous book, What’s the Future of Business: Changing the way businesses create experiences, is that I wrote and published it after I had started my latest book, X: The Experience when business meets design.  While it stands on its own, WTF is technically a companion book to X and can be read as a part 2 of sorts.


One of the lesser known facts about WTF, is that it wasn’t even on my docket. Somewhere during the initial development for X, my publisher suggested that I create a short ebook to better bridge for readers the connection between The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution and X. They felt, rightly so, that the concepts were too far apart and that I might lose or confuse the community with such a great leap between the two. I felt that if we’re going to build a bridge, we should go all out and develop an entire book to prove out some interesting design concepts.


A bit more on the backstory…


My grand vision for X though, for those who have actually held it, was to design a digital experience on paper. I wanted to re-imagine the book for the 21st Century using high school text books as my inspiration. Some of the early design concepts for X went into WTF development and were brought to life by the brilliant creative team at Mekanism. X pushed the concepts further but we merely scratched the surface.


An Intern’s Review of WTF




Over the last few years, I’ve watched with great interest reader reactions to WTF. Of course I was curious about the impact of the design. But more so, I had hoped that the content really helped people change their businesses to more effectively compete through experience design.


One such review I followed turned out to be an interesting series written by Angela Lamar, an intern at Glow. For months, Angela dissected each chapter to share her insights and reactions. I found it fascinating and I wanted to share it with you here. I also wanted to say thank you to Angela for the stellar posts and also Glow for giving her the time to do so.


If you haven’t read WTF or X yet, please give them a try!


What’s the Future of Business




Chapter 0: Total Recall


Chapter 1: How to Survive Digital Darwinism


Chapter 2: The Journey of Business Transformation


Chapter 3: Meet the New Generation of Customers…Generation C


Chapter 4: The New Customer Hierarchy


Chapter 5: The Dim Light at the End of the Funnel


Chapter 6: The Moments of Truth


Chapter 7: The Ultimate Moment of Truth


Chapter 8: Opening A Window Into New Consumerism


Chapter 9: The Dynamic Customer Journey


Chapter 10: Inside the Ellipse: Embarking on the Dynamic Customer Journey


Chapter 11: Improving the UMOT to optimize the ZMOT


Chapter 12: The Six Pillars of Social Commerce – Understanding the Psychology of Engagement


Chapter 13: The Importance of Brand in an Era of Digital Darwinism


Chapter 14: Why User Experience is Critical to Customer Relationships


Chapter 15: Innovate or Die


Chapter 16: The Dilemma’s Innovator


Chapter 17: The Hero’s Journey


Connect with Brian!


Twitter: @briansolis


Facebook: TheBrianSolis


LinkedIn: BrianSolis


Youtube: BrianSolisTV


Snapchat: BrianSolis



Experience is everything…read my new book, X!


The post An Intern’s Review of WTF: What’s the Future of Business appeared first on Brian Solis.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s