An Intern’s Review of WTF: What’s the Future of Business

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One of the little known stories about my previous book, What’s the Future of Business: Changing the way businesses create experiences, is that I wrote and published it after I had started my latest book, X: The Experience when business meets design.  While it stands on its own, WTF is technically a companion book to X and can be read as a part 2 of sorts.

 

One of the lesser known facts about WTF, is that it wasn’t even on my docket. Somewhere during the initial development for X, my publisher suggested that I create a short ebook to better bridge for readers the connection between The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution and X. They felt, rightly so, that the concepts were too far apart and that I might lose or confuse the community with such a great leap between the two. I felt that if we’re going to build a bridge, we should go all out and develop an entire book to prove out some interesting design concepts.

 

A bit more on the backstory…

 

My grand vision for X though, for those who have actually held it, was to design a digital experience on paper. I wanted to re-imagine the book for the 21st Century using high school text books as my inspiration. Some of the early design concepts for X went into WTF development and were brought to life by the brilliant creative team at Mekanism. X pushed the concepts further but we merely scratched the surface.

 

An Intern’s Review of WTF

 

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Over the last few years, I’ve watched with great interest reader reactions to WTF. Of course I was curious about the impact of the design. But more so, I had hoped that the content really helped people change their businesses to more effectively compete through experience design.

 

One such review I followed turned out to be an interesting series written by Angela Lamar, an intern at Glow. For months, Angela dissected each chapter to share her insights and reactions. I found it fascinating and I wanted to share it with you here. I also wanted to say thank you to Angela for the stellar posts and also Glow for giving her the time to do so.

 

If you haven’t read WTF or X yet, please give them a try!

 

What’s the Future of Business

 

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Chapter 0: Total Recall

 

Chapter 1: How to Survive Digital Darwinism

 

Chapter 2: The Journey of Business Transformation

 

Chapter 3: Meet the New Generation of Customers…Generation C

 

Chapter 4: The New Customer Hierarchy

 

Chapter 5: The Dim Light at the End of the Funnel

 

Chapter 6: The Moments of Truth

 

Chapter 7: The Ultimate Moment of Truth

 

Chapter 8: Opening A Window Into New Consumerism

 

Chapter 9: The Dynamic Customer Journey

 

Chapter 10: Inside the Ellipse: Embarking on the Dynamic Customer Journey

 

Chapter 11: Improving the UMOT to optimize the ZMOT

 

Chapter 12: The Six Pillars of Social Commerce – Understanding the Psychology of Engagement

 

Chapter 13: The Importance of Brand in an Era of Digital Darwinism

 

Chapter 14: Why User Experience is Critical to Customer Relationships

 

Chapter 15: Innovate or Die

 

Chapter 16: The Dilemma’s Innovator

 

Chapter 17: The Hero’s Journey

 

Connect with Brian!

 

Twitter: @briansolis

 
 

Facebook: TheBrianSolis

 
 

LinkedIn: BrianSolis

 
 

Youtube: BrianSolisTV

 
 

Snapchat: BrianSolis

 

 

Experience is everything…read my new book, X!

 

The post An Intern’s Review of WTF: What’s the Future of Business appeared first on Brian Solis.

 

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